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More than 4,000 campaigns. Fifteen years in the industry. One continued focus on helping electronic music reach the people who can move it forward.
Since 2011, UK-based Promo Push has delivered bespoke promotion for artists, labels, management agencies and release teams across the global dance music community. From targeted DJ support to full multi-channel campaigns, the company’s work is built around matching every release with the most relevant promotional opportunities.
As Promo Push reaches the milestone of 4,000 completed campaigns, its approach remains centred on personal service, genre-specific targeting, quality industry relationships and transparent reporting.
Campaigns designed for the track
Electronic music promotion is never a single formula. Every release arrives with its own sound, audience and ambition, and every genre has a different network of DJs, radio platforms, media outlets and tastemakers.
Promo Push develops campaigns around those details. The company delivers A-list and tastemaker DJ promotion, international radio promotion, online press campaigns, 1001Tracklists mix show promotion and third-party Spotify promotion.
A client can choose a dedicated campaign in one area or combine services to create a complete release strategy. For a club record, DJ support may be the priority. For a more expansive artist project, a campaign can incorporate DJs, radio, press, mix shows and streaming activity to create visibility across several channels.
Genre knowledge across the dance music spectrum
Promo Push works across House, Tech House, Deep House, Disco, Melodic Techno, Trance, Future House and Drum & Bass.
That breadth is supported by a targeted approach. An underground Deep House release does not need the same contacts as a peak-time Tech House track. A melodic Techno record may travel through different sets and media platforms from a vocal Trance production, while a Drum & Bass release may require its own specialist network.
By considering the musical identity of every record, Promo Push builds campaigns that are designed to reach selectors, presenters and media platforms with a genuine connection to the track.
The importance of DJ support
For electronic music, the right DJ support can be a major part of a release’s journey. A record played by key selectors can move through club nights, festival stages, radio shows, recorded mixes and online tracklists.
Promo Push connects releases with A-list and tastemaker DJs across the international electronic music scene. Rather than prioritising broad, untargeted distribution, the company focuses on relevance — identifying where a release naturally belongs and who is most likely to support it.
This approach helps create meaningful opportunities for artists and labels, whether they are launching a new act, building momentum around an EP or planning a major single campaign.
Radio, press and streaming opportunities
International radio remains a valuable route for dance music releases, connecting tracks with specialist presenters, DJ-led shows and dedicated electronic music audiences.
Promo Push provides radio promotion for releases seeking targeted airplay and feedback across relevant dance music platforms. 1001Tracklists mix show promotion provides an additional route to discovery, helping tracks gain visibility through DJ set activity and recorded mixes.
Online press activity can help broaden the conversation around a release. Features, reviews and interviews create opportunities to build an artist profile and give audiences context around the music. Third-party Spotify promotion can also support streaming discovery, adding another potential route for new listeners to find a release.
When these services are brought together, artists and labels can create a connected campaign that develops before, during and after release day.
A client history across major and independent dance music
Across 4,000 campaigns, Promo Push has worked on releases from internationally recognised artists including Jamie Jones, Gorgon City, Tiësto, Diplo, Kölsch, Green Velvet, Axwell, Armand Van Helden, Vintage Culture and Bob Sinclar.
Its label work includes campaigns for Anjunabeats, Defected Records, Axtone, SIZE, Ministry of Sound, Positiva, Relief and Armada.
At the same time, Promo Push continues to support emerging talent and independent labels. The company works with clients at different stages of their careers, developing promotional plans based on the needs of the release rather than the size of the artist’s existing profile.
Four-week campaigns with weekly updates
Every Promo Push campaign runs over four weeks, and clients receive weekly reporting during the campaign.
Reports can include DJ and radio feedback, scores, details of who has listened to or reviewed a track, and information on who intends to support the release. Updates can also cover press features and Spotify placements secured throughout the campaign.
For clients, this provides clarity around campaign activity and gives them useful assets for press packs, artist communications, social posts and future planning.
Looking towards the next chapter
Dance music continues to evolve at speed. New artists emerge, labels adapt, streaming habits shift and fresh platforms influence how audiences discover music.
Promo Push has evolved alongside the industry for 15 years, and its 4,000-campaign milestone reflects both that experience and its ongoing commitment to the future of electronic music promotion.
Whether an artist requires a focused DJ campaign, a targeted radio push, a press strategy or an integrated multi-channel release plan, Promo Push continues to deliver tailored support designed to build real momentum.
Connect with Promo Push
Website: Promo Push
Facebook: facebook.com/PromoPush
Instagram: @promopush_uk
